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Advertising and Promotion

Advertising and Promotion

Advertising and Word-Of-Mouth in Motion Picture Industry

Advertising and Word-Of-Mouth in Motion Picture Industry

Advertising Effects in Presidential Elections

Advertising Effects in Presidential Elections

Advertising The Librarian Image: Stereotypical Depictions of Librarians in Advertising

Advertising The Librarian Image: Stereotypical Depictions of Librarians in Advertising

A Match Made in Heaven? Your Angel Investor and You

A Match Made in Heaven? Your Angel Investor and You

A Study of Home Builder Advertising for Smart Home Technologies

A Study of Home Builder Advertising for Smart Home Technologies

Balancing Team, Idea, and Market

Balancing Team, Idea, and Market

Basics in The Marketing of Video Games - The Nature of The Offering, Internal Marketing of Projects, and A Product Managers View of The Overall Process

Basics in The Marketing of Video Games - The Nature of The Offering, Internal Marketing of Projects, and A Product Managers View of The Overall Process

Becoming an Angel Investor

Becoming an Angel Investor

Being Small Inside of Big

Being Small Inside of Big

Building Hi-Tech Skyscrapers

Building Hi-Tech Skyscrapers

Businesses Must Have Customers

Businesses Must Have Customers

Changing Finisar Technology and Business Practices

Changing Finisar Technology and Business Practices

Classes of Innovations in the Product Leadership Zone

Classes of Innovations in the Product Leadership Zone

Communicate with Customers

Communicate with Customers

Compelling Choices in Start-Up Marketing

Compelling Choices in Start-Up Marketing

Core and Context

Core and Context

Creating the Center for Edge Innovation

Creating the Center for Edge Innovation

Creating Win-Win Relationships With Large Customers

Creating Win-Win Relationships With Large Customers

Creative Direct Marketing