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Link texts of inbound linksInbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. However, Google.com also evaluates the quality of the web pages that link to your web site.
To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term "keyword phrase" in their link texts. The more links to your web site containing that keyword phrase (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term.
It is also advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com might lower your rankings because of "unnatural linking patterns".
In addition, the quality and reputation of the web pages that link to your site is very important to the search engines.
Example
On a web page, this is the link texts of an inbound link to mysite.com
Submitted by Jim Catanich
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