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Keyword use in outbound link URLsLinks connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. It is believed that the SEs gives relevance to search terms in outbound links.
Example
Keyword: Internet Marketing
Find out about our < a href="http://www.not-your-site.com/Internet-Marketing-Services.html">Internet Marketing Services< /a>.
Or find out about our < a href="http://www.notyour-site.com/InternetMarketingServices.html">Internet Marketing Services< /a>.
Or about our < a href="http://www.not_your_site.com/Internet_Marketing_Services.html">Internet Marketing Services< /a>.
Source: Catanich Internet Marketing
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