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Number of unique visitors to the site (i.e. Traffic)It is believed that Search Engines look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. One source for this data is Alexa.com traffic rank. It is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.
Source: Catanich Internet Marketing
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