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Global link popularity of web siteThe global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site.
All major search engines (Google, MSN, and Yahoo) take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it.
Source: Catanich Internet Marketing
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