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Keyword use in H2-H6 headline textsH2, H3, H4, H5 and H6 headline texts are the texts that are written between the < h2>...< /h2>, < h3>...< /h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts.
Example
Keyword: Internet Marketing
< h2>Internet Marketing Services, Servicios de Marketing por Internet< /h2>
< h3>Internet Marketing Services< /h3>
< h3>Servicios de Marketing por Internet< /h3>
Source: Catanich Internet Marketing
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