Internet Marketing or Website Promotion is more than search engine optimization or generating traffic. It's about driving qualified customers to your site and getting them to take action. Whether this comes in the form of a new lead, a client referral to a local sales office, or a completed sales order; it's this action that is the motivation for Search Engine Optimization. -
Just doing search engine submission for your site is not enough — you have to get customers to find you. To do that, your web site has to use certain programming techniques and technologies that make search engines rank your site high on their results list (SERPs) when your customers do a search for your kind of business. That's SEO " search engine optimization "
Meaning of Website Promotion
Website Promotion is a very important in Internet Marketing or SEO (Search engine Optimization). It teaches you how to improve your website ranking so that it would be easily tracked, indexed and ranked by search engines. Getting your site indexed by Google and the other major search engines will help you attract visitors and increase traffic to your site.
It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
Basic SEO Tips
Believe it or not, basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It's really not that difficult. Basic SEO doesn't require specialized knowledge of algorithms, programming and taxonomy but it does require a basic understanding of how search engines work. There are two aspects of search engines to consider before jumping in. The first is how spiders work. The second is how search engines figure out what documents relate to which keywords and phrases.
Currently, Internet promotion is an extremely important topic today. There are companies that provide promotion assistance to those trying to provide e-commerce on the Internet in many forms. The two most common forms are services, where a person pays a monthly fee for the promotion or a software product or bundle of software products.
In either case the goal is to try to promote a product or a website either through email or search engines, to bring Internet users to a website to purchase a product or a service.
Link exchange is an easy and effective way to trade links. Link exchange is major part of the internet marketing. Many of the top search engines rank websites according to how many links there are that point to that site. Therefore, link exchange increases link popularity. Nowadays automated link exchanging becomes more popular among "grey hat" SEOs.
"Here’s a mistake that people still sometimes make: buying a random software package that they think will get them a gold mine of links, especially by bulk emailing reputable sites. At this point, most site owners are savvy enough to realize that emails with link exchange requests are rarely hand-crafted with love. Instead of exchanging links, lots of site owners forward the unsolicited emails to Google." - Matt Cutts: Gadgets, Google, and SEO
Pay per click (PPC) advertising is search engine advertising in which payment is based on the number of times the website is selected (clicked) from the results list. Is used in paid placement advertising and paid inclusion.
Often you can buy this search engine traffic for as little as 1 cent or 2 cents per click. Very popular search terms can cost much more on popular pay per click search engines. As opposed to a search engine optimization (SEO) campaign, the client only pays for the traffic that is provided, based on the agreed cost-per-click (CPC).
The most popular PPC SEs are Google AdWords, Yahoo! Search Marketing (formerly Overture) and FindWhat.
In 2003-2005 a lot of second tier PPC SEs buy traffic initiated by adware and other explicit software, so thier traffic has low quality.
E-mail advertising is a form of web marketing which uses e-mail as a means of communicating commercial messages to the audience. Opt-in e-mail advertising is a method of advertising by e-mail wherein the recipient of the advertisement has consented to receive it. It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer.
Directories catalog links for easy access to users. Much earlier, directories were the primary source for web users to find websites on various topics. Today search engines have taken over but directories have not lost their importance yet. You cannot obviously expect too much traffic from a directory submission. But you can expect an improvement in your search engine placement.
How It Help Your site.
1. When submitting to a directory, the major hindrance as well as the major benefit lies in the human editor. Your submission will be viewed by an actual person who determines how relevant and unique your website is. After passing his scrutiny and editing, your website will be accepted in the directory. This automatically establishes the credibility of your website; hence search engines will consider links
2. If your website is low on content but rich in images, flash content, etc. search engines may not be able to categorize your website when the search spider visits your site. By submitting to a directory under a particular category, you allow the search engine to categorize your site under a relevant topic.
3. Obtaining inbound links or back links in quantity and quality can influence your search engine rank immensely. One simple way to obtain back links is to submit your link to directories. Online directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. “Directory submission” is a website optimization strategy that no website owner should ignore.
Feeds to Search engines..
Some directories even feed their databases to other directories and search engines. Search engines base a certain factor on directories in judging a website’s popularity and relevance. Depending on the quality of the directory and the number of back links your website has, search engines will be able to determine your relevance and qualify your website accordingly.
What type of Directories Available
There are general and specific directories available online. Specific directories target only those websites based on a particular subject or field. No matter what your business is, odds are that directories will be available that cater specifically to it. There are also regional directories available which may be highly useful if your online business targets a local audience.
Source Catanich Internet Marketing Services, Dallas Texas USA