Overview

In 1996, Yahoo recorded two billion dollars in sales from marketing on the internet.

Web marketing has given an open opportunity for entrepreneurs world wide to promote their product or service. Marketing online is a collection of many strategies. The goal of internet marketing or advertising is to attract more visitors to a web site in hopes of making sales, creating leads, or inform the public.

Online marketing is accomplished on the internet, or World Wide Web with the purpose of showing consumers suppliers of products, and or services they may need. The suppliers overall goal is fulfilling the needs and wants of customers often in hopes of making a profit.

Types of Internet Marketing

• Search Engine Marketing - Search engines are computer algorithms or programs that allow internet searchers to find information related to the search term they enter. Search engine marketing utilizes the search engine technology to help market products, services, or information for those searching. This is also known as Search Engine Optimization (SEO), which done properly has a positive result for providers and searchers. However, there are techniques which exist to exploit the opportunities of search engines.
  
  
• Weblog marketing - In recent years weblogs, or blogs for short, have been attracting more online traffic. A weblog is a web log journal, where other web loggers, or bloggers, often leave feedback messages. The overall Blog is often edited by one person. Web logs , weblogs, or just blogs, have gained more attention in recent years. Other weblog-related technologies have also become popular in recent times, including news feeds.