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Copy which is ready for photography. Mechanicals, photographs and art that are fully prepared for reproduction according to the technical requirements of the printing process being used. Final publication material that is ready to be made into a negative for a printing plate. May be a computer file or actual print and images on a board.
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Refers to the prepared support surface used for acrylic or oil painting. Made from linen or cotton and usually stretched and attached to a wooden frame.
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An exaggerated illustration where the subject is distorted, with distinctive characteristics portrayed in a humorous, unrealistic or stereotypical fashion.
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Process for reproducing an object or shape by pouring various materials in liquid form, i.e. molten metal, clay, wax or plaster, into a mold. When the material has hardened a form in the shape of the mold results.
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The term refers to inorganic, nonmetallic solids such as clay, cement or glass that are shaped and then hardened by heat. Also, the process for creating forms out of earth materials such as clay or sand.
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Black, porous and powdery material from charred wood or vine used as a drawing pencil or crayon.
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Refers to the purity and intensity of color with regard to hue and saturation. Also the color part of a video display as opposed to the luma or black and white part.
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Ready-made artwork sold or distributed for clipping and pasting into publications. Available in hard-copy books, and in electronic form, as files on disk.
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Type of enameling where a decorative pattern is outlined by thin wire (usually gold, brass or copper), soldered and then filled with powdered glass. The object is fired causing the powder to melt and fill the compartments with solid glass. From the French verb cloisonner, to partition.
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Stands for the four primary colors used in a printing process; Cyan, Magenta, Yellow and Black. In a “four-color” printing process, these colored inks are combined to closely resemble the actual colors in a photograph or design.
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Paper with clay or other coating applied to one or both sides. They are finished in high or dull gloss or matte. Coated papers are best used for four-color photographs or graphics, as they produce sharper, brighter images. Coated papers are categorized into grades by their brightness and gloss levels.
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In graphic design refers to the supporting printed pieces in an advertising or marketing campaign. Can include brochures, sell sheets, presentation folders, etc. and usually will maintain a similar look and feel for branding purposes.
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