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Super Bowl XXXVIII was predicted to be among the biggest television advertising events of 2004, with companies paying in the figures of US$2m for a thirty second spot.
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DaimlerChrysler- Promoted the Dodge Magnum model and other cars.
General Motors- Cars, of course, but with Led Zeppelin music.
Mitsubishi- A spot for the Gelant Sedan intended for football-loving petrol-heads.
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Staples- The big screen tough-guy Joe Viterelli plays it easy.
IBM– IBM’s Linux advertisement features Mohammed Ali.
H&R- Willie Nelson is this year’s star on the H&R Block advertisement.
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Buena Vista Pictures - Sports films get a sporting chance on a prime sporting spot.
Touchstone Pictures – “The Ladykillers” with Tom Hanks is among those promoted.
Warner Brothers- A family theme is given with “Harry Potter” and “Scooby Doo”.
Universal Studios- “The Chronicles of Riddick” and other movies are promoted.
Sony Pictures- Johny Depp is among the Hollywood stars.
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Visa- Football-lovers were encouraged to use Visa, as has been done in other sports.
MasterCard- Unlike the advertising spot, some things are ‘Priceless’ says MasterCard.
AOL- Football-watchers love speed, so AOL chose Top Speed downloading technology.
Expedia- An online travel service tries to encourage football watchers to go on holiday.
FedEx- The delivery company promotes its great service.
Monster- People are interviewed when they get their job for this online careers service.
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Lay Chips- Grandparents want chips, children get them, football-lovers buy them.
McDonalds- Suggests the smell of hamburgers is attractive.
Energizer- Batteries are promoted as sporting and energetic.
Gillette- Promoting Razors to attract primarily male football audience.
Pepsi- Promotes iTunes competition and 7-Up is also among the advertisers.
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American Legacy Foundation- Used candy metaphors of tobacco.
Levitra and Cialis – For male impedance.
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White House Office of National Drug Control Policy– Discouraging drugs in schools.
NFL United Way- Advertisement featuring NFL stars who volunteer.
Philip Morris- The anti-smoking advertisement released under corporate responsibility.
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